References

Posted byGD MarketingPosted inUncategorized
#DSMMCM1920 
  1. Arch. (2019) Hashtags Not Working In Instagram – What To Do. [Online] [Accessed on 16th July 2020] https://social.techjunkie.com/hashtags-not-working-in-instagram/

  2. Baxter, A. (2018) Why is Facebook so Popular for Business? [Online] [Accessed on 2nd August 2020] https://thesocialsavior.com/blog/why-is-facebook-so-popular-for-business/#:~:text=One%20of%20the%20most%20important%20reasons%20why%20Facebook,Facebook%20advertising%20is%20another%20good%20option%20for%20businesses.

  3. Bohn, D. and Hollister, S. (2019) Google is changing its search algorithm to prioritize original news reporting. [Online] [Accessed on 20th July 2020] https://www.theverge.com/2019/9/12/20863305/google-change-search-algorithm-original-reporting-news-human-raters

  4. Bond, C. (2020) 27 Google Search Statistics you should know in 2019. [Online] [Accessed on 2nd August 2020] https://www.wordstream.com/blog/ws/2019/02/07/google-search-statistics

  5. Brown, B. (2020) 12 of the Best Gin Parlous in Manchester. [Online] [Accessed on 16th July 2020] https://www.manchestersfinest.com/eating-and-drinking/bars/best-gin-parlours-in-manchester/

  6. Campbell, C. (2017) New Study Highlights the Importance of Online Reviews in Local Search. [Online] [Accessed on 20th July 2020] https://www.socialmediatoday.com/marketing/new-study-highlights-importance-online-reviews-local-search#:~:text=Online%20reviews%20rank%20highly%20in%20terms%20of%20importance,reverse%20their%20purchase%20decisions%20based%20on%20negative%20reviews

  7. Chaffey, B. (2020) Statistics on search engine marketing usage and adoption to inform your search engine marketing strategies and tactics. [Online] [Accessed on 2nd August 2020] https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/

  8. Chaffey, D. (2020) Search engine marketing statistics 2020. [Online] [Accessed on 16th July 2020] https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/

  9. CollectivEdge. (No date) Bloggers, you can now track Instagram Clicks in Google Analytics. [Online] [Accessed on 20th July 2020] https://collectivedge.com/blog/bloggers-you-can-now-track-instagram-clicks-in-google-analytics/

  10. Collins, A. (No date) Instagram Marketing. [Online] [Accessed on 20th July 2020] https://www.hubspot.com/instagram-marketing

  11. Cooke, K. (2019) The date behind Britain’s love of gin. [Online] [Accessed 16th July 2020] https://uk.kantar.com/consumer/leisure/2018/the-rise-of-gin-in-the-uk/

  12. Ekurd Daily. (2019) Why Instagram is So Popular All Over The World? [Online] [Accessed on 20th July 2020] https://ekurd.net/why-instagram-popular-world-2019-12-13

  13. Epstein, A. (2016) People trust Google for their news more than the actual news. [Online] [Accessed on 20th July 2020] https://qz.com/596956/people-trust-google-for-their-news-more-than-the-actual-news/

  14. Evans, N.J., Phua, J., Lim, J. and Jun, H. (2017) Disclosing Instagram influencer advertising: The effects of disclosure language on advertising recognition, attitudes, and behavioral intent. Journal of Interactive Advertising, 17(2), pp.138-149.

  15. Farber, D. (2013) Google Search scratches its brain 500 million times a day. [Online] [Accessed on 16th July 2020] https://www.cnet.com/news/google-search-scratches-its-brain-500-million-times-a-day/

  16. Gollin, M. (2018) The 2018 Instagram Algorithm Change Explained. [Online] [Accessed on 2nd August 2020] https://www.falcon.io/insights-hub/topics/social-media-strategy/the-2018-instagram-algorithm-change-what-it-means-for-marketers/#:~:text=The%202018%20Instagram%20algorithm%20change%20is%20a%20balancing,about%20balancing%20posting%20frequently%20with%20posting%20quality%20content.

  17. Goodwin, D. (2011) Top Google Result Gets 36.4% of Clicks. [Online] [Accessed on 16th July 2020] https://www.searchenginewatch.com/2011/04/21/top-google-result-gets-36-4-of-clicks-study/

  18. HubSpot. (2020) The Ultimate List of Marketing Statistics for 2020. [Online] [Accessed on 2nd August 2020] https://www.hubspot.com/marketing-statistics

  19. Hutt, R. (2017) The world’s most popular social networks, mapped. [Online] [Accessed on 2nd August 2020] https://www.weforum.org/agenda/2017/03/most-popular-social-networks-mapped#:~:text=Facebook%2C%20with%20more%20than%201.8%20billion%20monthly%20active,country%2C%20it%20would%20be%20much%20bigger%20than%20China.

  20. Lee, E.J. (2017) The Effects of Instagram Hashtags on Social Capital and Online Civic Engagement. International Journal of Interactive Communication Systems and Technologies (IJICST), 7(1), pp.48-58.

  21. Makridakis, S. (2017) The forthcoming Artificial Intelligence (AI) revolution: Its impact on society and firms. Futures, 90, pp.46-60.

  22. Manchester Bars. (2020) Manchester Bars. [Online] [Accessed on 15th July 2020] https://www.manchesterbars.com

  23. Manchester Evening News. (2020) Manchester’s bars restaurants, bars, shows and venues honoured at CityLife Awards 2020. [Online] [Accessed on 16th July 2020] https://www.manchestereveningnews.co.uk/whats-on/whats-on-news/citylife-awards-2020-winners-announced-17637768

  24. Miller, B. (2019) Why Every Business Needs a Social Media Presence. [Online] [Accessed on 21st July 2020] https://brytdesigns.com/why-business-needs-social-media-presence/#:~:text=Growing%20your%20social%20media%20presence%20is%20necessary%20for,that%20network%20through%20second%20and%20third%20degree%20connections.

  25. Mohsin, M. (2020) 10 Facebook Statistics Every Marketer Should Know in 2020. [Online] [Accessed on 2nd August 2020] https://www.oberlo.com/blog/facebook-statistics#:~:text=Here’s%20a%20summary%20of%20the%20Facebook%20statistics%20you,social%20platform%2C%20reaching%2060.6%20percent%20of%20internet%20users.

  26. Phillips, S. (2019) Social Media Statistics UK. [Online] [Accessed on 20th July 2020] https://hostreviews.co.uk/social-media-statistics-uk/#:~:text=This%20rate%20of%2045%20million%20social%20media%20users,are%20using%20their%20social%20media%20on%20mobile%20devices.

  27. Population UK. (2020) Manchester Population 2020. [Online] [Accessed on 15th July 2020] https://www.ukpopulation.org/manchester-population/

  28. Rooks, J. (2019) How to remove bad reviews: the most effective way to overcome bad reviews. [Online] [Accessed on 20th July 2020] https://www.33mileradius.com/reviews/instantly-improve-online-reviews/

  29. Saleh, K. (No date) The Importance of Online Customer Reviews. [Online] [Accessed on 20th July 2020] https://www.invespcro.com/blog/the-importance-of-online-customer-reviews-infographic/

  30. Shotland, A. (2011) Top 10 Negative Google New Ranking Factors. [Online] [Accessed on 16th July 2020] https://searchengineland.com/top-10-negative-google-news-ranking-factors-95012

  31. Sukhraj, R. (2017) How Important Is a Top Listing in Google? And why? [Online] [Accessed on 16th July 2020] https://www.impactbnd.com/blog/important-top-listing-google

  32. TimeOut. (2015) Google can now predict how busy Manchester’s restaurants and bars will be. [Online] [Accessed on 15th July 2020] https://www.timeout.com/manchester/blog/google-can-now-predict-how-busy-manchesters-restaurants-and-bars-will-be-082115

  33. TomTom. (2020) Manchester traffic. [Online] [Accessed on 15th July 2020] https://www.tomtom.com/en_gb/traffic-index/manchester-traffic/

  34. Vranicar, D. (2018) Facebook Algorithm Changes: What Marketers Need to Know. [Online] [Accessed on 2nd August 2020] https://www.oberlo.co.uk/blog/facebook-algorithm-change#:~:text=So%2C%20What%20Should%20I%20Do%20About%20These%20Facebook,about%20friends%20and%20family.%20…%20More%20items…%20

  35. Wikipedia. (2020) Demography of Greater Manchester. [Online] [Accessed on 16th July 2020] https://en.wikipedia.org/wiki/Demography_of_Greater_Manchester

  36. Wiltshire, E. (2018) The Current State of Social Media Algorithms. [Online] [Accessed on 20th July 2020] https://www.socialmediatoday.com/news/the-current-state-of-social-media-algorithms/522260/

  37. Wyatt, T. (2019) More than five million British people have never used the internet, official figures reveal. [Online] [Accessed on 16th July 2020] https://www.independent.co.uk/news/uk/home-news/internet-use-uk-national-how-many-people-a8806806.html

  38. Zheng, D. (2020) Clicks But No Conversions? How to Buy Traffic That Converts. [Online] [Accessed on 20th July 2020] https://www.crazyegg.com/blog/traffic-and-conversions/

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