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Name: Gavriela Demosthenous, Student ID: 16040379  Identify three SMART acquisition or conversion objectives for your consultancy’s digital assets. At least one for the consultancy website and at least one for the consultancy’s social media channels.  SMART Objectives for GD Marketing for #DSMMCM1920 1. Increase website views on GD Marketing to 80 by 30th July 2020,Continue reading “Submission 1 Section 1B #DSMMCM1920”

#DSMMCM1920  Arch. (2019) Hashtags Not Working In Instagram – What To Do. [Online] [Accessed on 16th July 2020] https://social.techjunkie.com/hashtags-not-working-in-instagram/ Baxter, A. (2018) Why is Facebook so Popular for Business? [Online] [Accessed on 2nd August 2020] https://thesocialsavior.com/blog/why-is-facebook-so-popular-for-business/#:~:text=One%20of%20the%20most%20important%20reasons%20why%20Facebook,Facebook%20advertising%20is%20another%20good%20option%20for%20businesses. Bohn, D. and Hollister, S. (2019) Google is changing its search algorithm to prioritize original news reporting. [Online] [Accessed on 20th July 2020] https://www.theverge.com/2019/9/12/20863305/google-change-search-algorithm-original-reporting-news-human-ratersContinue reading “References”

Name: Gavriela Demosthenous, Student ID: 16040379 Client and PSO The client is Manchester Gin. The PSO is their unique Manchester Gin Signature. It’s perfect for any gin-lover in a gin cocktail or as a common G&T, with its attractively balance and amazingly smooth taste.  Evaluating and identifying the Target Audience  RED= CHOSENBLUE= SEGMENTATION APPROACH TARGETContinue reading “Submission 1 Section 1A #DSMMCM1920”